Raising money for a cause or goal seems simple enough; ordinary people do it every day both online and offline. But it requires a lot of components working seamlessly in concert with one another. While many people or organizations make it look easy, you can bet they came up with a solid plan for reaching their goals. Before we dig in, keep in mind you should review possible taxation guidelines for your fundraiser.
Here’s what you can do to write a fundraising plan for your next project.
Assess Your Situation
Have you tried fundraising for this project already? If so, what wasn’t working about it? Something brought you to where you are now looking for a concrete plan for success. If you have attempted to raise funds in the past, be honest with yourself about what was working and what was ineffective.
Inventory Your Assets
Do a mental inventory of everything in your repertoire. Are you working with popular ideas? A well-known brand? An established customer base? Be sure to look at everything you have as an asset, whether it is tangible, like consumers, or intangible, like the fame associated with the brand. Anything that helps to push your efforts into the limelight in a positive way will help.
Set a Clear Goal
Once you’ve decided what areas to work on and what you have to work with, it’s time to choose what your end result will be. This will solidify the plan in more realistic terms. Ask yourself what the message is that you’re trying to convey, or the minimum monetary amount you need to reach. Having specific goals you can measure will enhance your success rate.
Craft Your Plan
Every fundraiser needs a good plan, so this will be the main step. A plan of action should provide detailed information that is broken down into parts that are actionable steps. If you’re working with a group, decide who is doing what, and discuss how they will achieve their part of the plan. Once you have all of that ironed out, be sure to stick to it.
Put Your Plan Into Action
It may sound obvious, but many fundraisers that would have otherwise been successful failed because members didn’t follow through. Once you’ve made the plan, don’t wait; implement it as soon as possible.
Review and Refine
Lastly, it’s important to keep an eye on how things are progressing. Be sure to take a look at your plan versus the actual items that are getting done, and how those two things are aligning. If there are problems, use this time to edit facets of your plan for improved performance. Keep in mind you may need to adapt your approach based on investor reactions.
The bottom line is to create a plan and stick to it, with everyone doing their part. But keep in mind that things change in the real world and be prepared to adjust.